The past three years, Swiss watch exports to China have doubled and doubled the share premium domestic Omega watch market by about 25%. “February 28, 2007, Omega (Omega) 8500/8501 new model movements news conference, China Global CEO At Omega (Stephen Urquhart) Right Said.
    Omega Tourbillon world-class technology, but technology is not what is excluded. Indeed, apart from Beijing Watch Factory in 1995 driving Hua Tuo watches designed right to intellectual property.
    It is regrettable that, even when the master of the art, the clock recovery in the domestic market seems still not in sight.
   “Omega does not care about the channel”
   “Omega almost no channels of interest because that the Chinese brand on the continent and the glory popular coastal areas. “Omega mainland China and Hong Kong Chief Executive Officer Lukas said Qin.
    In the Chinese market has approximately one million per year, sales of watches, the price will exceed 8,000 yuan for high-quality table is less than 10 million euros, but it is less than 10% of sales, but it takes more than 50% of sales. The market is full of temptations and many brands of luxury watches in the Chinese mining sector continued the momentum. Omega is also Zhezhi army in a gold rush.
    data show that in 2005 shows Chinese market volume of U.S. $ 20 billion, including the table of high quality (in more than 1,000 yuan by consumer spending on the clock) China watches estimated 85% of a share of approximately $ 7,000,000,000, or for the sale of the painting imported more than 80% (imports of Swiss watches accounted for 88% of table total), while the local Chinese table high grade, only about 5% of market share. <, Br />
   “has its own life cycle for each batch, but the watches are quite unique. Each time a leader has the watch market, such as the United States after the Second World War and 80 years in Japan, but now it is China. “The Chinese in China has shown enough confidence in the market” in India or Brazil, we have to wait for positioning Omega, there are enough basic power of consumer spending in these markets. In China, it is precisely because the consumer base is large enough, we have to invest 14 flagship stores to serve them. “
    One side is” paradise “on the other side is” hell, “the survival of their own brand watches, foreign brands are slightly bruised.
    80 years of last century, had a large number of quartz watches, and electronic tables on the Chinese market, China-made mechanical watches a significant impact in the late 90s and forced to occupy Swiss watches because of their technological leadership and the benefits of the brand, a wide area around the market within the alarm clock, Watch Company in the State knee, national watch factory closure 38 has lost a great number of workers their jobs.
watches     “1998, Swiss tributary of the rear the upscale market brings firmly in her hands, “Fiyta vice president of research and development of the North Lee said” At that time, the performance of successive years of decline Fiyta. while the domestic production of several companies watch Fiyta Bo, Rossini, the king of several brands in the market positioning, product positioning, are very similar, competition is fierce. ”
Posted by admin on July 1, 2010
By improving the standard of living of the people is the demand for watches is not limited to the needs of the time, but the timetable, the value of multi-functional, fashionable, in his capacity as a. In recent years, annual sales in China reached 5.000 10.000 to 10.000 clock level of 6,000 million euros. But to buy China’s current average annual five hundred clocks developed countries most of the consumption of a hundred years, the average consumption of 23 or more every hundred years, developing countries in general, the level consumption of 12 are still far apart, so that considerable development potential.
China, while high-end watches are mostly imported brands can be. As people see more and more about the decorative effect, some consumers prefer to spend money to buy shockproof, waterproof, and therefore a better performance in high-end watches. Thus, in recent years, the import of the table, as [] Plum [Tissot], [England Nag] and other sales on the rise. Secondly, the Romanesque style, stable quality and affordable domestic famous brand Fiyta, Rossini and thus for the consumer.
The low quality watches, such as sales of domestically produced electronic form relatively stable, owing to the low cost, low-income students and those who were all age groups.
The watch models style table and the table of the most popular styles of classic fashion. Fashion style table do not pay attention to the brand, pure color and innovative style, to win. If we have certain functions, such as night vision devices from bright lights, countdown, etc. add more in line with youth culture and consumer psychology. classical picture, such as Rolex, Omega, common areas, elegant style, the show mainly focused on the identity of individuals and heads of sophisticated instruments, cultural preferences and social status, effective decorations. Since the consumption of different consumer groups and a different approach, the watches of consumption has gradually developed into a Multi-layer characteristics of consumer demand is this: the opponents of workers in demand is robust, accurate , good style and an affordable price from a few dozen yuan to 200 yuan more than that to accept the prize, updating the desire is not strong, national brands and branding is installed goal, want to buy.
White collar style and Brand Zeyi consumption, consumer prices according to several hundred yuan for the previous thousand dollars. They tend to have several watches to wear on different occasions and different seasons, and also different types of clothes, a different clock.
. Precious metals and diamonds, which makes the identity of their shows, many levels of need to watch, especially the possibilities for communication, business negotiations, banquets and other important factors we need to take hits luxury.