Save Market In The East: Luxury, Created In China
October 7, 2009, Paris Fashion Week drew to a close, “said Christian Lacroix insolvency, later to Paris to learn from their mistakes, while an unprecedented focus on the Asian market.
Hermes put Verdy Al-fill area than Japan, South Korea, journalists, Singapore and China, K and L-region area is divided, it is obvious that these two angles to see the best show of the borough; ; CHANEL During the field of play is the circular T-units, but the best position is the year in this position more clearly marked” China “. Here you can see a positive, has released the first models, but also in a position of Karl Lagerfeld, Curtain Call stealing the show will also feature in China. Maggie Cheung is love Alber Elbaz heart, Tang Wei is the first line DIOR guests. China is the meat and potatoes of models, Liu Wen is the favorite of all, a great show during the Qin Shu Pei do my part more than the foreign media in China have been taken into account to the next.
In 2009, after the financial crisis in years, China is clearly the marks of the world’s leading luxury preferred the magic of the East, according to recent report by McKinsey More than half of Chinese consumers and buys not a consequence of the economic slowdown and the reduction of luxury goods. crisis in Europe and the U.S. financial demand of luxury brands in general are declining, the Chinese luxury market is even better. Reforming luxury goods from China for 25% of world market for the first time the U.S. accounted for only the second consumer of luxury goods. In 2004, luxury goods in China, in total (Ernst & Young statistics) to 20 million, while over in November 2009, this figure (corresponding to the global strategic consulting firm Bain & Statistics) in ninth 6 billion U.S. dollars. PricewaterhouseCoopers is more optimistic, anticipating that by 2015 China will become the world’s largest purchaser of luxury goods.
new rich not only in China market has become a haven for luxury brands, with the rapid development of China’s tourism industry takes the money, purchasing power of Chinese people abroad, let brand saleswoman laughed. increased in the United Kingdom in October 2009, Chinese consumers in Bond Street, Oxford Street and Regent Street shopping spending 3127% compared to September compared with the previous year by 21% in 2008. Chinese consumers as a detour Primark stores common basic structure for the upright Prada, Gucci Store. can speak both top sellers in the recruitment of sales staff, Mandarin. In France, if one at a time when the Champs-Elysees, is the chief went cordially ask: “Are you Chinese?” In the group of tourists from mainland China in Paris, luxury boutiques have been able to achieve the highest levels of service in private “time, can enjoy the Japanese anger. The latest data from the French Tourism Board show that each Chinese mainland tourists to France, spending $ 3,000, while the average European and American visitors to France, spending just over $ 1,000!
Indoor known LV Chanel Bags such that the waves of Chinese people face.
Why China’s carnival of luxury?
If Yohji Yamamoto bankruptcy if Versace Japan, was originally to open next year, provided LV flagship store in Ginza said defeated, stranded Tokyo. . . . . . Luxury brands, not only in Europe, including Japan, all previous powers luxury face of luxury consumer slowdown embarrassment, that Dark Horse in the Chinese market.
National Economic Research in luxury first “luxury economist Ouyang Kun collectively,” GDP growth in the luxury brands’ rule – a brand growth of Luxury consumption is directly related to the development of GDP and GDP growth of at least twice. “Under this law, that is, the Chinese market for luxury brand in recent years have been about 20%. This is currently the highest in the world. Over the past 30 years, the economy Chinese take-off “economic boom” explosion Fortune, “” explosion “financial, etc. Blowout Prices in succession, it is unprecedented and rapid access to wealth, the other hand, has the type and speed wealth Decides also that the uses of man and speed. It can be said to know the temptation of luxury goods in China, the Chinese people, which may be the depth of the consumer experience, so that the temptation of luxury goods in China, because China is the free market enormous.
With such a paradise “last” face />
In 2009, the largest luxury brands in a carnival show clearly the end of Chanel in Shanghai, Shanghai Fayette Karl Lagerfeld, in this order to “Paris – Shanghai” as the subject of exposure to the Lujiazui international financial center skyscrapers as a backdrop, the world’s leading brands of luxury in the past year rose to applaud the Chinese.
Generous to the Chinese people to be surprised the world when a country has matured in the market for luxury goods to it will decrease gradually from the imitation of manufacture. From the last century, Italy, the United States and Japan, had to walk a similar path, extended this time, the territory to China. Of course, we can not do in a few years on the growth of a significant international status of China “logo, but in the luxury goods on the world stage, the Chinese seem to expect a red-letter Premiere .
luxury brands + China Wallet
Watch a year ago, in the film version of “Sex and the City” where the arrogance and the actress who appeared in the streets of major fashion brands in Manhattan, and now archived in the bankruptcy or production is at halftime. Even a year ago, the Italian luxury yacht brands Dalla Pieta (DP) president in an interview with “luxury in Asia-Interview Magazine with Popular Mechanics, a private yacht is my territory”, but now that this area is still in private hands amended.
Private enterprises in Zhejiang Lanxi these so-called “yacht in the Ferrari today,” the king “new”, with over 100 million yuan in cash to buy DP brand, design drawings, and semi-finished 13 shots in the first two years of annual production of at least 50 boats in the next three years production, but also on the rise. What a difference a General yacht brands, a DP is a half-century shipbuilding Traditionally, the emphasis on the production of luxury yachts, as early as 2006, the luxury trade fair in Guangzhou, DP instead of once , and Rolls-Royce, Ferrari, Martha Latifah, etc. show luxury goods top. Well, if they grow in China, this piece of land have been revived, it’s worth, we’ll see. local businesses < , br />
China have to have a luxury brand of world-class forward for them, though in the short term can not create a brand, then the acquisition can be a very bad choice.
incidents also like the sound of last year’s acquisition this year of the Hummer brand in Sichuan affected Teng, lobster, this is called “off-the King” is now on the floor fortress face embarrassment over the fate of the acquisition acquired if they are successful, Sichuan, Teng is the Hummer brand, trademarks and trade names are the property during production of Hummer vehicles using the specific patent laws. Hummer great man in the near future will probably belong to him, China has a heart!
The face of luxury consumer goods, globally quarter of the luxury market strong luxury market in China is moving much, of course, prefer not surprising, but came as a top luxury brand in France, a Birkin Kelly Bag or just over one hundred miles of Fire Chiefs, China Construction a brand new localized, very surprised and flattered that people are. The feeling last year, from late December Hermes brought China a Christmas gift, called “Shang Xia” brand is the name of the Hermes Group are manufactured in China, not a Hermes purchased for the development of one internal, the potential of the brand, but in reality root test, which was held in China. Adopted by the production of materials, design and management team, Chinese localization has been very complete design consists of clothing, accessories, furniture and other consumer brands. Shang Xia available this spring opened its first store in Shanghai, with a branch in Paris in the fall.
Hong Kong businessman David Tang was founded in 1994, “the beach” (ShanghaiTang), is one of the few brands on the international market, the most successful. His design style of the East and West, tradition and fashion articles, 30 of the last century, the interpretation of old Shanghai style of the Romantic era living harmoniously in 2000, the French luxury products Richemont unit Higher income. The beach is with China is currently the only place the name and symbol of China as a major international fashion brands.
marriage with Chinese brands on the path of Moet Hennessy seems to walk. Already in 2007 an agreement with the Moët Hennessy 四川剑南春 reached, the fight jointly Wenjun property of their cause white wines to premium brands. Wenjun took until 2009 Vineyard two years and cost tens of millions in Sichuan Qionglai build a production base in the first group of wine in Asia, ended the practice of Castle group of foreign spirits in the region Asia than the traditional non-manufacturing, marketability of China can not be underestimated.
luxury brands + Original China
China, there is no shortage of history, natural history, let alone a lack of alignment with the article, the tea to work one of the wonderful catchy. Already in 2006, seem to show on the road Trimeresurus on private property in Monaco at the World’s Leading, 500,000 in the selection of tea, 500 grams of finished products and critical to the design of protocols Alan Chan Buddhism Jin Feeling It accompanies a “Dao De Jing” Zhai Zhang, with crystal encrusted bar on the street Trimeresurus beyond the tea as a health drink of traditional values, became a symbol of taste and culture, c is the sale of culture, a way to promote life, their own approach to the luxury brand to trend. 2280 yuan price Master “On the road Trimeresurus sell” In some cities even be 30000 ~ 4 million daily turnover. “Trimeresurus” The goal is that the adoption of Chinese tea culture and the integration of the brand, so that “On the Road” marks the taste and understanding of cultural heritage China has become a unique one of the top international brands.
In the field of jewelry were Yang Lan and Celine Dion and a jewelry brand launched high-level LAN and LAN Custom Jewelry heavy build the brand image of the store. LAN jewels are individually introduced to the concept of industry high-end jewelry to help Yang Lan and Celine Dion, the example of the strength of their brand and the process of capacity building, to a LAN amazing jewelry available . British Prince Charles and his wife Camilla were affected exquisite jewelry and elegant LAN on a collection called “Perfect Pair” series of fine.
Recall of fads in Chinese, has, in fact in the history of China is an endless stream of long-term results of the national culture. Early 14th century, when Marco Polo wrote about this in the legend of an ancient dynasty, the opening can be provided within the unit have a lasting impression on fashion trends – Chinese style. Suzhou embroidery and screen painted by hand in the partitioned and beautiful color flow Korea’s unique, has delighted Europeans lips of their continent to the east all the amazing discovery. Despite the last few hundred years has stagnated, the Chinese people on the path of the original mark, and then started too late, but in a more and more people ready, the wind of China “era of remuneration, the Chinese brand and the world stage as never been so close too!
Beijing to Hong Kong from Guangzhou to Paris and in the next round of hardware and attack, with the growth of luxury goods stores up to twelve enthusiasm and reinforce the desire to dance. Guangzhou Friendship Store Hong Kong, Canton Road, Paris, Galeries Lafayette, the Chinese people’s consumption footprint of the world continue to spread throughout the world on how consumerism.
@ Lafayette Paris
Now on “Buddha” is only rarely brought into relationship with the Empress Cixi, and the talk time, appears as his successor – Paris, France, Galeries Lafayette.
In France, the Chinese people rarely miss the “Old Buddha” In addition to its Chinese translation is very laudable in its desire for a standard basket of global justice. Lunar New Year, we Wang Chao of Chinese tourists in popular department stores, Chinese New Year holiday is visited tourist numbers n ‘ is not yet come, but LV, Chanel and Rolex stores Omega cons, but few sales, almost always Chinese customers. For the daily consumption amount over 50,000 euros spent on office accounting VIP, Stacked office as most Chinese passports. has
“Old Buddha,” Department Store in China’s online Service Center Public Relations Linda interview in 2009 introduced “Lafayette” serving some 70 million Chinese tourists holders a Chinese passport tourism expenditure amounted to € 180m, is it just by the consumption of more than € 170 are a single data store purchases for reimbursement, which is not more than 170 euros, amount of consumption that have not yet counted. The main categories of consumption of Chinese customers: jewelry, watches, cosmetics, luxury brand accessories.
; To the Chinese, particularly tax designated service area in the cosmetics departments established in the Chinese Shopping Guide, these early years, “Old Buddha,” invented the tactic used to help customers win, has now been resumed by many European and American stores. In the Buddha ‘old’ market strategy is the latest to offer Chinese language courses for French saleswoman, 2 ~ 3 a week, so the box when you used to offer China asked: “credit card?” Cash? not be too surprised to learn Chinese is already part of the work of the seller. Meanwhile, the introduction of systems CUP card payment more convenient for human consumption in China exchange program, a cup of debit cards can be changed without restriction.
More than 170 € and 12 8% discount. are thus ” Buddha’s Department Stores strongly believes that the annual growth rate of 8% is the Chinese guests there is plenty of room for growth.
However, if you look, “Buddha” department stores, the Chinese after the big name luxury goods is always sought in the LV, Chanel, Dior brand is concentrated in the country, while a similar LOEWE, Bottega Veneta, Jaeger LeCoultre, Panerai brand awareness Foreign high-end luxury, it is rarely interested in the people. Portfolio full turn growing needs of Chinese consumers’ consumption in this shopping spree to a running-time credit card more effectively and more diverse tastes.
statement site: better
Mr Xie, see Harbin
order Mr Tse, he had to buy a Rolex clock, selected four of the top five, in the face interview, he seemed very quiet, say yes to an area friend to help you. Asked why he is came to this purchase, he said: “Now counterfeiting operation in the China market is too high, and we ordinary people smoke and mirrors were Bianbu Qing, and / or abroad, department stores are more relaxed. “
Watch Report: Fraud is indeed an unhappy love of luxury consumption, but also the great brands on the Chinese market, the biggest challenge.
cheaper
Chang, Chongqing
people wanted wife Chang Buy a Cartier diamond ring, in fact, the original is not his opinion on the purchase made after a comparison of prices, he felt at least 20% cheaper than the domestic market, so they can easily dig their pockets. Mr. Chang has more capacity, the idea of universality, only the price.
observation Reporter: In this phase, many luxury goods consumption in China is always the factor prices. This makes the price is not dominant in the international luxury goods sales in China have had strong internal drive, a more intimate and personal service.
More thoroughly
Miss Yu, Wenzhou was
CHANEL outside windows Miss Yu already mentioned, as they have chosen two different colors of Chanel appreciated seconds 55 bar, at the foot of the imposing LV, Dior, Prada and Gucci bags. She said she was a handbag lover, bringing each time to Paris is not always a native-style house, especially CHANEL, domestic products were less, the color is 55 seconds or less, or in the Buy-Side thoroughly enjoyed themselves. “
Watch Report: entry into the Chinese market, a steady stream of luxury brands, but the rays of new products still jet lag and product categories are often not rich is good for Chinese consumers in foreign markets is another advantage if you want, “Hawker” Keep in mind the sensitivity of the vision and the tendency buyers, can not be reduced.
@ Canton Road, Hong Kong Mandarin band loved
Harbor City business in 2009 was 15. 5 billion dollars in total each year a day, more than 20 million people on the road. After Hong Kong, the number of CUP, 2009, the number of Mainland visitors Harbor City all expenditures made by credit card was $ 5 3 billion Hong Kong dollars, compared to the previous year, an increase of sixty-five per cent, Harbor City, accounting for 34% of the total activity.
This is a normal Friday, Hong Kong, Kowloon Peninsula, the southernmost tip of Guangdong Road, less than 12 clocks Harbor City Shoppes at the door Paiqizhanglong, LV, Chanel, Gucci There is more than 20 meters from the queue. Ranks conversation they tend to speak Mandarin. CHANEL BAGS shop at the entrance of SARA in Beijing have waited a long time. SARA is a Chief Financial Officer abroad, especially in these days of annual leave for Hong Kong shopping safari, and than classic models Chanel handbags seconds 55 , rose last month, has purchased its own reward in the Post. Speaking of Chanel, LEP, then more and more, not Only the latest products and even designer Coco Chanel Gossip biography of the film is also very good.
And the Hong Kong Cultural Arts Center, just across the road from a road Canton, cutting through the Tsim Sha Tsui, Mong Kok, Yau Ma Tei, Hong Kong house with the greatest number: 1239 number and was leaving for a period of less than 1,000 feet, now considered a luxury Cotai Strip without the Champs-Elysees in Paris and Tokyo Ginza. Road to the west of Harbor City, a street Hermes, LV, Chanel, Gucci, Prada followed. Cuntucunjin In Hong Kong, the flagship store marks without exception, spacious atmosphere, the accounts of two vertical fifty-eight stories tall windows always with new products and update Balimilan synchronized. While on the other side of Heritage in 1881, earlier than in the Victorian style Hong Navy Kong Police Department knows, was changed in October 2009 in a number of luxury malls, hotels and restaurants in Hong Kong for a landmark of luxury. In particular, the Canton Road Temporary side, Montblanc, Cartier, Piaget, Van Cleef & Arpels, 10000 tables aligned countries, marks the world most expensive watch.
. Harbor City real estate developer, manager of the brand for Miss Tan Jiaying, during our conversation, introduced in 2003 to expand in Hong Kong for the free exercise of implementing policies, guests at the start of the Beijing Guangzhou Shanghai cities increasingly in southern China is still present, although the main source, but Dalian, Chengdu and other places of the guests, but also because the number of small, always try to buy more . There is also a strong purchasing power in mainland visitors, this contributed to the current view of the port city. A few years ago and along Canton Road, a row of shops, restaurants distributed in two or last three years, there was replaced in the Shoppes on the international line and in shop fitting, wall and move. But also because a large number of visitors serve the continent, most of the best brands available service functions, the fluent Mandarin-Shop in Harbor City flagship store. While many companies in 2009 than in previous years, a low discount rate, relative time later, but the quantity discount flocked to the basket, which provide much of the Shoppes need staff to other stores and goods, and many products on the market.
with previous years, as in Hong Kong to buy digital products, gold is different is that now the port city Cart more customers on the continent, and Gao Danghuo possibility of new products, watches, diamonds buy jewelry, handbags are the favorites . Jiaying Tan mentioned that last year at Christmas a piece of Gucci goods were purchased, more than 200,000, while in the Three Treasures Jewelry Watches jurisdiction, there were three to five million Hong Kong dollars worth of visitors Vacheron Constantin perspective three relays to acquire a value of 4. 5 million worth of Hong Kong a set of 3 values of Athens, tables, and 3 three million Hong Kong dollars Breguet Tourbillon double while shooting if generously to the continent as a guest.
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