The past three years, Swiss watch exports to China have doubled and doubled the share premium domestic Omega watch market by about 25%. “February 28, 2007, Omega (Omega) 8500/8501 new model movements news conference, China Global CEO At Omega (Stephen Urquhart) Right Said.
    Omega Tourbillon world-class technology, but technology is not what is excluded. Indeed, apart from Beijing Watch Factory in 1995 driving Hua Tuo watches designed right to intellectual property.
    It is regrettable that, even when the master of the art, the clock recovery in the domestic market seems still not in sight.
   “Omega does not care about the channel”
   “Omega almost no channels of interest because that the Chinese brand on the continent and the glory popular coastal areas. “Omega mainland China and Hong Kong Chief Executive Officer Lukas said Qin.
    In the Chinese market has approximately one million per year, sales of watches, the price will exceed 8,000 yuan for high-quality table is less than 10 million euros, but it is less than 10% of sales, but it takes more than 50% of sales. The market is full of temptations and many brands of luxury watches in the Chinese mining sector continued the momentum. Omega is also Zhezhi army in a gold rush.
    data show that in 2005 shows Chinese market volume of U.S. $ 20 billion, including the table of high quality (in more than 1,000 yuan by consumer spending on the clock) China watches estimated 85% of a share of approximately $ 7,000,000,000, or for the sale of the painting imported more than 80% (imports of Swiss watches accounted for 88% of table total), while the local Chinese table high grade, only about 5% of market share. <, Br />
   “has its own life cycle for each batch, but the watches are quite unique. Each time a leader has the watch market, such as the United States after the Second World War and 80 years in Japan, but now it is China. “The Chinese in China has shown enough confidence in the market” in India or Brazil, we have to wait for positioning Omega, there are enough basic power of consumer spending in these markets. In China, it is precisely because the consumer base is large enough, we have to invest 14 flagship stores to serve them. “
    One side is” paradise “on the other side is” hell, “the survival of their own brand watches, foreign brands are slightly bruised.
    80 years of last century, had a large number of quartz watches, and electronic tables on the Chinese market, China-made mechanical watches a significant impact in the late 90s and forced to occupy Swiss watches because of their technological leadership and the benefits of the brand, a wide area around the market within the alarm clock, Watch Company in the State knee, national watch factory closure 38 has lost a great number of workers their jobs.
watches     “1998, Swiss tributary of the rear the upscale market brings firmly in her hands, “Fiyta vice president of research and development of the North Lee said” At that time, the performance of successive years of decline Fiyta. while the domestic production of several companies watch Fiyta Bo, Rossini, the king of several brands in the market positioning, product positioning, are very similar, competition is fierce. ”
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