The Federation of the Swiss Watch Industry offers a large dummy, or mock-up, of an 11 ½-line ETA 2892-2 movement designed for both demonstration and promotional purposes. Made of shaped and superposed aluminium sheeting, this giant movement features mobile hands, balance wheel and rotor. Its other features are simply outlined by silk-screening.
With its dial and watch hands, the dummy measures 20 cm in diameter and is 2.5 cm thick. It comes with a protective cover or a support in transparent plastic. While faithfully reproduced oversize watch movements have on occasion been available from other sources, few have been willing to pay their steep asking price. By contrast, the FH’s own non working prototype costs only 1140 Swiss francs.
Along with providing basic product information to store and to sales staffs, the dummy may also tempt a few young people to contemplate a career in watchmaking ! Furthermore, with an appropriate logotype and brand name, the movement can also serve as an eye-catching promotional and advertising prop, for instance in a shop window or exhibition showcase. It will even make a really unexpected gift for a customer or a watch enthusiast…
For more information and an order form, please contact the Promotional Activities Department at the FH.
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