By improving the standard of living of the people is the demand for watches is not limited to the needs of the time, but the timetable, the value of multi-functional, fashionable, in his capacity as a. In recent years, annual sales in China reached 5.000 10.000 to 10.000 clock level of 6,000 million euros. But to buy China’s current average annual five hundred clocks developed countries most of the consumption of a hundred years, the average consumption of 23 or more every hundred years, developing countries in general, the level consumption of 12 are still far apart, so that considerable development potential.
China, while high-end watches are mostly imported brands can be. As people see more and more about the decorative effect, some consumers prefer to spend money to buy shockproof, waterproof, and therefore a better performance in high-end watches. Thus, in recent years, the import of the table, as [] Plum [Tissot], [England Nag] and other sales on the rise. Secondly, the Romanesque style, stable quality and affordable domestic famous brand Fiyta, Rossini and thus for the consumer.
The low quality watches, such as sales of domestically produced electronic form relatively stable, owing to the low cost, low-income students and those who were all age groups.
The watch models style table and the table of the most popular styles of classic fashion. Fashion style table do not pay attention to the brand, pure color and innovative style, to win. If we have certain functions, such as night vision devices from bright lights, countdown, etc. add more in line with youth culture and consumer psychology. classical picture, such as Rolex, Omega, common areas, elegant style, the show mainly focused on the identity of individuals and heads of sophisticated instruments, cultural preferences and social status, effective decorations. Since the consumption of different consumer groups and a different approach, the watches of consumption has gradually developed into a Multi-layer characteristics of consumer demand is this: the opponents of workers in demand is robust, accurate , good style and an affordable price from a few dozen yuan to 200 yuan more than that to accept the prize, updating the desire is not strong, national brands and branding is installed goal, want to buy.
White collar style and Brand Zeyi consumption, consumer prices according to several hundred yuan for the previous thousand dollars. They tend to have several watches to wear on different occasions and different seasons, and also different types of clothes, a different clock.
. Precious metals and diamonds, which makes the identity of their shows, many levels of need to watch, especially the possibilities for communication, business negotiations, banquets and other important factors we need to take hits luxury.
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